We also need to study the Korean street food business strategy in Indonesia. The Korean Street Food business opportunity in Indonesia currently looks quite promising.
Korean culture is currently spreading rapidly in Indonesia through K-drama and K-pop. One thing that often appears in K-drama and K-pop idol variety shows is about Korean specialties, such as jjajangmyeon , tteokbokki , and corn dogs .
For those who often watch K-drama or follow K-pop idol variety shows, they have the desire to try it. Seeing that many Indonesians have been affected by the Korean Wave (hallyu) , the Korean Street Food business can provide satisfactory results.
Why Korean Street Food Business?
There are several reasons why the Korean Street Food business has considerable opportunities in Indonesia. Here are the reasons:
1. Have a target consumer who is always there
The Korean Street Food business will always have consumers because there are always K-drama and K-pop fans. This is because K-drama and K-pop always have a growing and will not lose its fans, there is always a generational renewal in K-drama and K-pop fans.
2. Has a taste that suits Indonesian people
Korean street food also has a taste that suits Indonesian tongues. In addition, Korean Street Food can be easily created according to the development of society, for example, nowadays many people are fond of mozzarella cheese, so some menus can be given additional mozzarella cheese.
Korean Street Food Business Strategy
Currently, there are many ways that can be done to make a business grow rapidly. The following is a Korean Street Food business strategy that can be carried out:
Marketing through social media
By targeting people who like K-drama and K-pop, most of whom are young people, marketing through social media is easy to do and will spread quickly. Young people tend to spend more time on social media than reading flyers.
Using environmentally friendly packaging
Currently, many people are concerned about environmental conditions. Using environmentally friendly packaging will increase consumer interest. Some people are willing to pay more for an environmentally friendly product.
Using a distinctive design
The design will showcase the brand and follow the development of K-drama and K-pop. For example, at the moment there is a lot of discussion about the drama of Nevertheless, so a special edition of Nevertheless will be made. Another example for example is that in July the K-pop idol BTS will make a comeback , so the packaging will be custom made and limited within one week.
This will make consumers not bored, especially for K-pop fans they are known to have high loyalty to their idols.
Business Strategy Consulting
Seeing the importance of strategy in business, the Young Planner must choose people to consult the business carefully.
Make sure they have skills to support the business such as good communication skills, able to do time management and make the right decisions, and have good communication skills to deal with clients.
To be able to consult the best business, Young Planners can contact Money Plan. With the aim of helping business people's financial literacy increase their income, Money Plan is ready to assist in business planning, standard operating procedures, financial health, and taxation.
No need to worry about tariffs because our services are very friendly and can be reached by business people from various circles.
0 Comments
Post a Comment